Strive for the Next Level of Performance

Dr. Ellen Reed utilizes the fundamentals developed by Dr. Jason Selk to help clients reach high-level success. The duo has been working side-by-side for over 10 years, and together they deliver the tools that guarantee results in business and in life. Whether you need guidance as an industry leader, an athlete, or a student, you'll find that Dr. Reed can customize the right program for you.

Dr. Reed's latest and most innovative project started in 2022 as Co-Founder of Level Up — a performance coaching mobile app that combines video lessons by Dr. Reed and Dr. Selk plus practice and implementation in the app to drive ultimate accountability, discipline and habit for long-term success. Driven through data and AI, Level Up is a digital personal coach in your pocket that provide constant feedback and evaluation.

Coaching Services

Business Coaching

In her coaching, Dr. Ellen Reed teaches the Executive Toughness fundamentals of accountability, focus, and optimism to increase performance and drive results. Dr. Reed provides the tools and action steps you’ll need to take for joining the ranks of the extremely successful. Investing in this coaching program guides business professionals and leaders to experience true, long-term success in both business and in life.

Athlete Coaching

Utilizing her in-depth knowledge and experience in athletics, academics, and the performing arts Dr. Reed helps athletes and teams—from the student to the professional level—overcome obstacles and outperform the competition. Whether you’re experiencing a mental block, wavering confidence, or simply working towards a new personal best, Dr. Reed provides the fundamentals for accountability and success.

Student Coaching

Dr. Ellen Reed has extensive experience in academics and the fundamentals of accountability and focus to drive increased performance for students. Through the mental toughness fundamentals of accountability, focus and optimism, students and student-athletes learn to effectively balance the challenges of student life. Investing in this coaching program guides students toward reaching or exceeding their potential.

Ellen's Keynote Presentations and Breakout Sessions


Relentless Solution Focus:
The Ultimate Measure of Mental Toughness

Learn to use the tool that allows individuals to overcome all obstacles of achievement. RSF is a concrete and proven method of increasing individual health, happiness and success and by extension produces organizations that are healthier, happier and more successful. Your organization will once and for all develop the mental toughness needed to outperform the competition.

Presentation Takeaway

Problem-Centric Thought (PCT) Alert System: Knowledge of how to avoid the “PCT disadvantage.”

RSF Tool-Motivation and ability to replace all negative thinking with solution-focused thought within 60 seconds.

Solution-Focused Meeting Protocol: The simple, yet effective, manner to make all meetings more efficient and productive.


Gable Discipline: Owning the “No Excuse” Mentality

Companies full of passion and motivation produce better results and Gable Discipline inspires individuals to identify and follow through with what is needed to propel organizational triumph. Achieve accountability by using the big three mental toughness fundamentals to unlock hidden potential and drive home results.

Presentation Takeaway

How the Highly Successful Use Goals

Understanding the Paradox of Product Goals

The 3 Steps of Strengthening Accountability

Any of Dr. Ellen Reed's keynotes and breakout sessions can be customized to meet the needs of your event and your audience.

What Clients are Saying

“The single greatest factor contributing to my success has been working with Dr. Reed. Early in my career, she gave me the tools to fight through the fear of failure and to achieve in ways I would have otherwise thought unavailable. Now that I have reached higher levels in my career, she has given me the tools to discover the opportunities no one else can see.”

Director at Edward Jones

“I have been working with Dr. Ellen Reed for two years.  The RSF program provides a blueprint for personal growth – and an opportunity to push each day to maximum productivity.  The concept is brought to life with personal coaching that is based on agreed upon strategy and execution plans.  Dr. Reed provides a steady, informed and personal approach to the process.  Ultimately, success is what happens outside of the room – but I found each session to be a useful and informative build.”

CEO St. Louis Advertising Agency

“Ellen helped my mental game become efficient and effective in realizing my full athletic potential. When everything is on the line, it takes a powerful and committed mind to execute the plan flawlessly. Ellen helped me to simplify and amplify my mental game so I became the most efficient, confident, resilient version of myself!  And when the clock was running out, and stress was high, I was able to execute flawlessly!”

Vera Schmitz, Elite Pole Vaulter and Olympic Trials Finalist

“As a student-athlete, I am constantly being called upon to perform at the highest level, both in the classroom and on the track. My sophomore year, I was so overwhelmed and stressed with homework, tests, practices, and races that I physically could not perform. My confidence was low; my grades were suffering and the results of my cross country races did not reflect the work I was putting in. It was at this low point in my life that I sought the help of Dr. Reed. She helped me look at the big picture and re-prioritize my life. She enabled me to reach my full potential by showing me that success lies in the day-to-day process, not necessarily in the end result, and gave me the tools I needed to develop true mental toughness. After just a few visits with Dr. Reed, I was a happier, more fulfilled person, and I started seeing incredibly positive results of my hard work. I don’t know where I would be today without Dr. Reed – there’s no question that she changed my life!”

Brody Roush, Elite College Athlete

“It is clear that your methods for the mental workout are very effective.  It has clearly given my daughter tremendous confidence. She is genuinely excited on the drive to your office. In addition, speaking with you is clearing her mind and relieving stress because she feels comfortable and engaged with you about this difficult subject to express with us or others. It is clear that parents, grandparents, coaches, etc. cannot provide what you are providing for her.  Thanks, again.”

Parent of a child athlete experiencing a mental block

Our Programs Guarantee Results

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